Cookie Policy

This Cookie Policy explains how Midwest Vitamin uses cookies and similar tracking technologies on our website to enhance your browsing experience and provide personalized services.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember information about your visit, such as your preferred language, shopping cart contents, and login status.

Cookies can be:

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period or until you delete them
• First-Party Cookies: Set by our website directly
• Third-Party Cookies: Set by external services we use (analytics, advertising, etc.)

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website to function properly. They enable basic features like page navigation, access to secure areas, and shopping cart functionality.

• Session management and user authentication
• Shopping cart contents and checkout process
• Security features and fraud prevention
• Website functionality and performance

These cookies cannot be disabled as they are essential for website operation.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about page visits, traffic sources, and user behavior.

• Google Analytics: Tracks website traffic and user behavior
• Performance Monitoring: Helps us identify and fix technical issues
• Heat Mapping: Shows us how users navigate our site

Information collected includes:

• Pages visited and time spent on each page
• How you arrived at our website
• Device and browser information
• Geographic location (city/region level)

Functional Cookies

These cookies enhance your experience by remembering your preferences and providing personalized features.

• Language and region preferences
• Remember login information (if you choose)
• Customized product recommendations
• Recently viewed products
• Wishlist and saved items

Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

• Google Ads: For remarketing and conversion tracking
• Facebook Pixel: For social media advertising
• Email Marketing: Track email campaign effectiveness

These cookies help us:

• Show you relevant product advertisements
• Limit the number of times you see the same ad
• Measure advertising campaign performance
• Provide social media integration features

3. Third-Party Cookies

We work with trusted third-party services that may set their own cookies on your device:

• Google Analytics: Website analytics and reporting
• Google Ads: Advertising and remarketing
• Facebook: Social media integration and advertising
• PayPal/Stripe: Payment processing
• Shopify: E-commerce platform functionality
• Mailchimp: Email marketing services
• Trustpilot: Customer reviews and ratings

4. Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block certain types of cookies
• Set preferences for future cookies
• Be notified when cookies are set

Cookie Banner

When you first visit our website, you'll see a cookie banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Learn more about our cookie usage

Opt-Out Links

You can opt out of specific third-party cookies:

• Google Analytics: Google Analytics Opt-out
• Google Ads: Google Ad Settings
• Facebook: Facebook Ad Preferences

5. Impact of Disabling Cookies

If you choose to disable certain cookies, some features of our website may not work properly:

• You may need to re-enter information on each visit
• Shopping cart contents may not be saved
• Personalized recommendations may not be available
• Some pages may load more slowly
• Login sessions may not persist

6. Mobile Apps and Devices

If you use our mobile app or access our website through mobile devices, similar tracking technologies may be used:

• Device identifiers
• Local storage
• Push notification tokens
• Location data (with your permission)

You can manage these settings through your device's privacy settings or app permissions.

7. Data Security and Retention

Cookie data is protected using industry-standard security measures:

• Data is encrypted during transmission
• Access is limited to authorized personnel only
• Regular security audits are conducted
• Data is retained only as long as necessary

8. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children through cookies or other tracking technologies.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we'll:

• Update the "Last Updated" date
• Notify users through our website banner
• Send email notifications for major changes
• Provide clear information about what has changed

10. Your Rights

Depending on your location, you may have certain rights regarding cookies and personal data:

• Right to be informed about cookie usage
• Right to consent to non-essential cookies
• Right to withdraw consent at any time
• Right to access data collected through cookies
• Right to delete or correct cookie data

11. Contact Information

If you have questions about our use of cookies or want to exercise your rights:

Midwest Vitamin
20750 Roger Drive Suite C
Rogers, MN 55374
Email: midwestvitamins@gmail.com
Phone: (612) 407-7299

For technical questions about cookies or privacy settings, include "Cookie Policy" in your email subject line.